Take a look at some of the visuals here, and read more about the story at Creative Journeyman… (Opens a new window)

The Scope

The deliverable consisted of a standardized signage program for multiple historic sites. Not only does each site has its own unique programmatic needs and existing, disparate signage; with historic timeframes ranging from pre-columbian civilization to early twentieth century the architectural references span hundreds of years.

How to consolidate hundreds of years of history? How to keep signage from interfering with the site’s specific aesthetics, while performing the important function of guiding visitors through, sometimes a densely packed site in what is now a hotel, sometimes through acres upon acres of beautiful (far-west) Hill Country landscape? The challenge seemed daunting at first. The process became a design-guiding trip (in more ways than one) that I’l never forget.

One sees a lot of this driving in Texas...

Assessment and Programming

The first step in this project was to fully document (and understand) the current state of wayfinding signage in the eighteen sites in the Scope. I also assessed opportunities for improvement.

Presenting these findings became something of its own challenge. There were existing signs to be demolished and replace, discarded, new signs in places where there were none, and so on.

In order to clearly convey all this information, I devised an easy to use symbol legend where each symbol (distinct even when reproduced in black and white) would communicate the conditions of each location.

Sign Location Plan and Symbol Legend for THC

Design

Once I understood the needs of the system it was easier to think about the container for these messages. But there was still the question of how to consolidate so many dissimilar sites.

Early sketches for THC wayfinding signage

My approach was to design a sign that conveyed the Texas Historical Commission brand. Taking in consideration their existing brand guidelines, budget and material considerations I produced a simple post and panel system.

Studies for THC wayfinding signage

These are signs that, rather than trying to blend in a faux-period-style fashion, embrace their contrast and announce the sites belong to an organization whose mission and reach extends beyond the current site. Bold enough to stand out, sober enough to allow for the site’s own characteristics to shine.
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Final sign family for THC wayfinding signage

As part of my presentation to the Commission, I made some digital mockups showing what a typical sign would look on site. These went a long way toward helping the client visualize the end result.
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Photomontage of wayfinding signage

The final deliverable included message schedules with sign location plans for all sites, as well as a detailed wayfinding sign standards manual. Take a gander at this excerpt:

The Result

The programs has been a succes with easy implementation throughout the system. These are some pictures taken by the client:

Wayfinding signage implementation

Wayfinding signage implementation

Wayfinding signage implementation

Wayfinding signage implementation

I couldn’t just leave you with that. Not after seeing more Texas than most. Here’s a look of the Chihuahuan Desert on the way to Fort Lancaster:

The Chihuahuan Desert from US290