Back in 2008 I toyed with the idea of making some cycling shirts that did not follow the stereotypical look most people associate with cycling wardrobe. That project ended up becoming Chronic Cycling.
What followed since then has been a holistic exercise in brand development, design and online marketing.
Take a look at some of the visuals here, and click here to read more about the Chronic Cycling case study at Creative Journeyman…
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